About

Thirteen years inside real operations.
Now helping owners get their time back.

Pablo Heredia, Industrial Engineer and founder of Optimo Education

Hi, I'm Pablo Heredia.

My name is Pablo Heredia. I'm an industrial engineer and business owner with 13 years of experience inside real operations, the kind where processes live in people's heads, quality depends on who showed up today, and the owner is the glue holding everything together.

Over those years I saw the same pattern everywhere: talented, hard-working owners trapped inside businesses that couldn't function without them. Not because their teams weren't capable, but because nothing was documented, so every question, every decision, and every fire came back to one person.

That's why I built Optimo Education. I'll guide your path through applying Standard Operating Procedures (SOPs) to your business, so you can transform it into a self-sustaining system, one that delivers consistent results through clear processes, accountability, and structure. My promise is simple: practical methods you can apply this week, not theory.

13 yrs
Industrial engineering
SOPs
Process documentation specialist
Optimo
Founder, AI SOP platform
How I work

Simple beats sophisticated. Every time.

Practical over theoretical

Everything I teach can be applied the same week. If a framework needs a consultant to implement, it's not in my material.

Built for small teams

Corporate process management doesn't translate to a 12-person business. My methods are designed for owners of 1-50 employee companies.

Time is the goal

Systemization isn't about bureaucracy, it's about getting your evenings, weekends, and peace of mind back.

Start with the ebook, a practical first step.

Get the ebook